Getting Started on Your Enterprise’s MTP

According to the United Nations, extreme poverty has decreased worldwide by 72% (from 36% to just 10%) over the last 30 years. The people emerging from deep poverty will add a sizable new cohort to the five billion people who were already online in 2020. 

Many of these people will become part of ExOs as they climb Maslow’s Hierarchy of Needs. With their physiological and safety needs, and (hopefully) love and belonging needs met, they will be looking further to self-esteem and, at the highest levels, self-actualization. This last will be a quest they will share with people in developed nations. 

Exponential Organizations, with their defining MTPs, present the greatest opportunity yet developed for people at all levels of the organization chart, from all backgrounds, and from anywhere in the world, to find an enterprise that will enable them to strive for this highest degree of human existence.

So, how do you create an MTP worthy of your enterprise?

It’s important to reiterate that an MTP is not the same as a mission statement. As an example of the latter, consider Cisco’s mission: “Our mission is to shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.”

While there’s some Purpose there, and it’s somewhat Massive, it’s certainly not Transformative. Furthermore, at least a dozen other Internet companies could use it. It’s nothing special.

By comparison, if we were to write Cisco’s MTP, it would be something along the lines of “Connecting everyone, everything, everywhere—all the time.” Now that would be exciting. Wouldn’t you rather work for that company?

As Salim has written, “MTPs provide focus to enable exponential growth. A strong MTP forces your mind to break all the old models about how to achieve a task. It inspires innovation. And it gives you permission to think outside your own constraints and create a new model to support exponential growth.”

We have learned that the biggest imperative of a worthy MTP is its Purpose. Building on visionary ethnographer Simon Sinek’s seminal work, this Purpose must answer the following critical “why” questions:

• Why should we do this work?

• Why does this organization even exist?

• Who are we serving?

• What do we strive to do better than anyone?

Until you can answer those questions, you will never be able to formulate a true MTP for your enterprise.

Creating an MTP and Moonshot is so important for every CEO and entrepreneur that Peter has made having an MTP and Moonshot a core prerequisite of his Abundance360 Summit Leadership Program. Before any member can participate in the five-day Summit, they are required to develop a working MTP and Moonshot (at least in draft form). As Peter coaches his membership, “We are living in a world of increasing abundance. In the days ahead, you are going to hear about so many amazing opportunities across a dozen exponential technologies that unless you have a clear MTP to help you filter and focus, you’ll go crazy.” 

As American lawyer, author, entrepreneur, and transgender rights advocate Dr. Martine Rothblatt has said, “The difference between successful and very successful people is that the former says NO to most things, and the latter says NO to almost everything.” Your MTP can help you decide when to say yes and when to say no.

Because authoring an MTP and Moonshot can sometimes be a challenge, Peter and his Chief AI Officer, Steve Brown, created a Generative AI tool to help his members in crafting them, available for free at www.Diamandis.com/MTP and www.Diamandis.com/Moonshot.

With the MTP, you have taken the crucial first step. You are now poised to become an Exponential Organization. In the remaining chapters, we will show you how.

Key Resources/Links where you can learn more - Purpose Power Index 2022 Executive Summary - Put Purpose at the Core of Your Strategy - Purpose-Driven Companies Evolve Faster Than Others - Meet the 20 Most Purpose-Driven Brands of 2022 | Inc.com - All The Books Written By Simon Sinek - MTP - ExO Insight