Future of Engagement

TikTok users watched 167 million videos, YouTube users streamed 700,000 hours, and Facebook Live got 44 million views—all per minute in 2021. That magnitude of Engagement is mind-boggling.

Now, imagine that level of Engagement over weeks, months, years—even decades, for the likes of Google and Facebook. And now, imagine the opportunities: co-creating products and services, launching new cryptocurrency offerings, exploring new revenue streams, and, as we have seen, manipulating elections. All of this is possible with a loyal and engaged Community and Crowd that numbers in the billions. Several significant futures are waiting in the wings for Engagement:

• To create direct, persistent, meaningful, and programmable connections with customers, brands will transform from current “push” models to the following formula: MTP + Octalysis + NFTs. The brand will own the end-to-end user experience and create direct, persistent, meaningful, and programmable connections with customers. This will dethrone Web2 platforms like Google, Facebook, and Instagram.

• Political campaigns will copy the same strategy as above.

• AI tools like AutoGPT will implement frameworks like Octalysis automagically, co-creating products and services with billions of engaged users.

• The adoption and integration of cryptocurrency into national economies will accelerate. Let’s reiterate that cryptocurrencies are so powerful not because they are digital but because they are programmable.

• Play to Earn (P2E) systems will transform education into “Pay to Learn” via Engagement.

• Led by organizations like the XPRIZE Foundation, we’ll address the United Nations’ Sustainable Development Goals (SDGs) through crypto-leveraged, incentivized competitions with highly engaged, gamified communities, managed and optimized by LLM tools like ChatGPT and StabilityAI.