The Relationship between Interfaces and Platforms

Interfaces are the vehicle by which companies become platforms. The automation of supply and demand Interfaces, for example, created the Amazon Marketplace platform. Interfaces are vital to the design of the ExO process, allowing the inside of the organization to access the outside world and vice versa to create a platform and, ultimately, form a dedicated Community. 

When an organization becomes a platform upon which users (entrepreneurs and businesses) build their business and livelihoods, then these users are incentivized to support, promote, and maximally utilize that organization. A great example is YouTube, which has become one of the most successful platforms in history. In 2022, YouTube had an average of 2.681 billion monthly active users and was valued at $23.89 billion, up from $17.29 billion in 2021. The typical compensation for YouTube content creators in the United States was approximately $4,616 per month in 2022.