Recruiting off the MTP
Becoming an Exponential Organization, armed with a powerful MTP, is an unmatched recruitment tool for the best and brightest talent.
Martin Seligman, an expert on positive psychology, notes that there are three states of happiness: the pleasurable life, the good life, and the meaningful life. MTPs play a key role in that last state: that of finding purpose, transcending ego, and working toward a higher goal.
Millennials—those born between 1984 and 2002—show an unprecedented orientation towards seeking meaning and purpose in their lives. Worldwide, they are becoming increasingly aspirational and, as such, will be drawn as customers, employees, and investors to equally aspirational organizations—that is, to companies that manifest their beliefs. Ultimately, it is highly likely that this generational cohort will come up with their own MTPs, which will juxtapose, overlap, and symbiotically exist with organizational MTPs.
OpenExo Chief Learning Officer Jaroslav Dokoupil offers the following summary of MTP:
The 10x Shift™ - How to Engineer 10x Growth Without More Hours, Headcount, or Hustle
Join this live, hands-on workshop to unlock the exact strategy Fortune100 companies use to scale smarter, move faster, and grow exponentially—starting with a clear, powerful (MTP) Massive Transformative Purpose for your business.
Organizations implementing the formula have delivered over
- ⭐ 6.8x high profitability
- ⭐ 40x higher shareholder returns
- ⭐ 11.7x better asset turnover
- ⭐ 2.6x better revenue growth


