The Benefits of an MTP

• The MTP helps build community and creates a movement among stakeholders by fundamentally answering the question, Why do you exist?

• MTP helps attract and retain top talent.

• It focuses the company during periods of hypergrowth, keeping it on track in the face of potential distractions or tangents.

• It turns attention from internal politics to external delivery and helps an organization remain outwardly focused (customer, impact, stakeholders).

• It is highly applicable to impact-driven entrepreneurs and aligns with the philosophies of B-Corps, Conscious Capitalism, Triple Bottom Line, and others, all of which are subsets of MTPs.

• It inspires new products, services, and activities. 

• It provides meaning for the core team and especially the wider community.

• It can help traditional companies transform themselves; it is not just for startups.

• MTPs enable coherent exponential growth and bind collective aspirations.

• MTPs help align an organization and engender a cooperative/non-political culture.

• MTPs enable agility and learning.

• The MTP has the effect of “snapping” the other attributes together, thus acting as the glue of the Exponential Organization.