Seven Reasons Why an MTP is Critical

Still have doubts about the necessity for a corporate MTP? An MTP matters because:

1. It gives you a target to shoot for and helps you to evaluate if you are on track to hit that target.

2. It perpetually inspires you and your team, even during difficult times.

3. In an era of “opportunity abundance,” it helps you choose what to focus on (and what to walk away from).

4. It helps your stakeholders and the general public know what you stand for.

5. It provides the “launch pads” and trajectories for your Moonshots.

6. It provides critical cultural support for several other ExO attributes, such as autonomy (it creates common culture and allows autonomy), Experimentation (where to point experiments), Dashboards (what are you measuring?), and common culture (shared context). 

7. It provides the focus and emotional energy you’ll need for the trip.