The Growing Power of Crowd 

The Crowd is the feedstock for building Community. And today, for the first time, Exponential Organizations have the power to reach and tap into the potential of the global Crowd. Thanks to the global deployment of 5G, and low-Earth orbiting constellations like Starlink, the 8 billion citizens of this planet are increasingly connected. Over the past few years, we’ve seen 5G connections grow from 13 million in 2019 to an expected 2.8 billion by 2025. Soon, high-bandwidth connectivity will be available to every person on every square meter on the planet. And researchers are developing 6G, which will be 100 times faster—fast enough to download 142 hours of Netflix in a second!

Take this information-gathering capacity. Expand its reach to literally billions of potential participants. And then stoke the enthusiasm and energy unique to newly formed gatherings of human beings. The result? You’ve created the conditions for possibly the greatest business engine ever devised.