Requirements and Pre-requisites for Engagement

It’s crucial to understand the fundamental elements necessary to foster effective interaction and stimulate user involvement. The requirements and prerequisites of Engagement are as follows:

• MTP: This should come as no surprise. As we’ve said consistently throughout this book, the MTP precedes and guides every activity in the Exponential Organization.

• Community and Crowd: This is the target and the platform for your gamification initiatives. In theory, you can reach beyond these audiences with Engagement programs, such as recruiting. But Community and Crowd come with memberships of people who are pre-qualified by interest, knowledge, and commitment, all of which increase the odds of participation.

• Dashboards: Where are you leading your gamers? Where are they along the way? How many points have they earned? Are there bottlenecks in the user experience? Dashboards track these and other metrics in the Engagement process.

• Octalysis: You should have a decent understanding of the Octalysis Framework to design and implement experiences that maximize user motivation.