The Power of Community and Crowd
Community consists of people who share common interests and are engaged with your organization. Crowd refers to a larger group of potential supporters who can be activated when needed.
Together, they form a powerful engine for idea generation, product development, crowdfunding, marketing, and more.
How to Leverage Community & Crowd
Exponential Organizations use their communities strategically across all aspects of their business
Idea Generation
Tap into the collective intelligence of your community to generate and validate new ideas.
Crowdfunding
Raise capital directly from your community through platforms like Kickstarter or equity crowdfunding.
Marketing Amplification
Turn community members into brand ambassadors who spread your message organically.
Product Development
Co-create products with your community to ensure market fit and build loyalty.
Support & Education
Create peer-to-peer support networks that scale without adding headcount.
Talent Pipeline
Your community is your best source for finding passionate, aligned talent.
Building a Thriving Community
Follow these principles to build and maintain an engaged community:
- Start with your MTP—attract people who share your purpose
- Provide genuine value before asking for anything in return
- Create opportunities for members to connect with each other
- Recognize and reward active contributors
- Be transparent and authentic in all communications
- Use gamification to drive engagement and participation