What is a Massive Transformative Purpose?
A Massive Transformative Purpose (MTP) is the higher, aspirational purpose of an organization. It's bigger than a mission statement—it's about the change you want to create in the world.
An MTP attracts like-minded people to your cause, creating a community of passionate advocates who share your vision for transformation.
Characteristics of a Great MTP
The best MTPs share these key characteristics
Massive
Think big. Your MTP should be ambitious enough to inspire a global movement.
Transformative
It should fundamentally change an industry, community, or the world.
Purpose-Driven
Focus on WHY you exist, not what you do. Purpose attracts passionate people.
Examples of Powerful MTPs
TED: "Ideas worth spreading"
Google: "Organize the world's information"
Tesla: "Accelerate the world's transition to sustainable energy"
OpenExO: "Transform one billion lives"
How to Create Your MTP
Follow these steps to craft an MTP that will inspire your organization:
- Start with WHY—what change do you want to see in the world?
- Think beyond your products or services
- Make it emotional and inspiring
- Keep it simple and memorable
- Test it—does it attract passionate people?